Sell-Off Old Trafford, Man Utd legend Gary Neville Urges Club
Manchester
United icon Gary Neville has urged the club to sell the naming rights to their
Old Trafford stadium - so they can use the cash to slash ticket prices for
younger fans.
The Premier
League giants are among the most well-known brands in the world and have, in
recent years, agreed a string of big-money commercial deals including the
eight-year £15m-a-season agreement with training ground sponsors AON.
Club chiefs,
however, have previously maintained that they have no interest in selling the
naming rights to their state-of-the-art Theatre of Dreams home.
But Neville
reckons that his controversial idea is worth considering, believing that the
plan could earn the club £800m over a decade and ultimately allow them to lower
their ticket prices.
Speaking on
Stan Collymore's The Last Word podcast , Neville said: "The
Glazer family, and to be fair, they’ve said it for correct reasons, have said
that they’ll never put naming rights on Old Trafford, the brand of Old
Trafford.
"I
would sell the naming rights to Old Trafford if I was at Manchester United for
£60, £70, £80million-a-year.
"On the
understanding that all of the money generated – £800m over ten years – would
mean that the whole of the Stretford End would be £10 or £12 to get in, and a
proportion of those tickets would go to young people. "It’s the first time I’ve made that
suggestion, but I’ve thought it for many, many years.
"You
would consult with the fans, you’ve sold sponsorships in every other area of
the club.
"Old
Trafford is an iconic stadium in name. I’ll never change calling it Old
Trafford.
"But
for the sake of it, let’s say you sponsor it for £80 million-a-year, and you
call it 'Stan Collymore’s Old Trafford' or the 'Jamie Carragher Arena' it would
subsidise ticket prices for ten years and it would be wonderful.
"It
would allow the communities of Stretford, Salford, Broughton, of Ordsall, to
get into Old Trafford for the price of a Costa Coffee."
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